Colorism Research

Role Researcher
Institution UC San Diego
Time 2018-2019

I spearheaded an independent study centered around the topic of perception of attractiveness based on skin color (colorism) among Asian men and women. The research was with a team of 5 and was under guest faculty from Chapman University.

We presented the finalized research at the nationally accredited Western Psychological Association Conference in April 2019.

Through the study, we found out that skin color was not significantly correlated with perception of beauty. A possible reasoning for the results is the beauty industry’s advances towards greater inclusivity and diversity. In addition, perception of attraction due to skin color was no significant between individuals from Western and Eastern cultures.

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